Richard James - PGA HEAD PROFESSIONAL

Head Teaching Professional – Penrhos Park
Lead Coach – Wales Golf South West Regional Squad

Richard James is a PGA Professional with over 7 years of coaching experience, working with golfers of all ages and abilities — from beginners taking their first swings to elite players competing at national level.

Based at Penrhos Park in Mid West Wales, Richard is also the Lead Coach for the Wales Golf South West Regional Squad, supporting the development of some of the region’s most promising young golfers.

Before moving into coaching, Richard enjoyed a successful competitive career. He represented Wales on eight occasions and earned a golf scholarship to the University of South Florida, where he competed at a high collegiate level while continuing his academic development.

Turning professional in 2015, Richard went on to achieve success on the EuroPro Tour, winning the Lookers Championship and earning Rookie of the Year honours in 2016. He also competed internationally on the European Challenge Tour, gaining valuable experience competing against some of the best players in the world.

Following injury in 2018, Richard transitioned fully into coaching — a path that quickly became his true passion.

Today, Richard combines his tour playing experience, modern coaching technology, and a player-centred coaching philosophy to help golfers improve in a structured and enjoyable way.

Using tools such as TrackMan 4, Vertex and Upgame performance analysis, Richard helps players better understand their game, measure progress, and develop skills that transfer to the golf course.

While Richard works with golfers at all levels, he has a particular passion for junior development, helping young players build confidence, learn the game properly, and enjoy the journey of improvement.

Coaching Philosophy

Richard believes that lasting improvement comes from understanding patterns , developing skillsets, and having a structure improvement plan.

His coaching focuses on:

• Clear fundamentals and movement patterns
• Structured practice and feedback
• Developing scoring skills and course management
• Helping players transfer range improvements to the golf course

The goal is simple:

To train, develop & accomplish - all of which lead to great results.