
RICHARD JAMES, PGA HEAD TEACHING PROFESSIONAL
Richard has been a PGA professional for over 6 years and now resides at Penrhos Park in mid west Wales. Richard James is a fully qualified PGA Professional with a deep passion for coaching golfers of all ages and abilities — from complete beginners to elite players representing Wales, Great Britain, and Ireland. His true coaching joy comes from working with juniors, inspiring the next generation of golfers to fall in love with the game and reach their full potential.
As a player, Richard represented Wales on eight occasions and earned a golf scholarship to the University of South Florida, where he combined high-level competition with academic growth. In 2015, he turned professional and fulfilled his dream of playing on the PGA Tour. The following year, he claimed victory at the Lookers Championship on the Europro Tour, earning Rookie of the Year honours. Richard also competed on the European Challenge Tour, travelling the world to test his skills against the very best.
In 2018, injury brought an end to his playing career, but it opened the door to his true calling — coaching. Since then, Richard has completed the PGA Foundation Degree and worked at some of the finest venues and clubs in Wales, learning from leading minds in the golf industry.
Now based at Penrhos Park as Head Teaching Professional, Richard works with cutting-edge tools like Trackman, Sportsbox 3D & Upgame stats to help players understand and improve every aspect of their game. Whether it’s guiding a young golfer to their first birdie or refining a tour player’s swing, Richard combines his wealth of playing experience with a modern, enthusiastic approach to teaching.
Richard’s mission is simple: to develop confident, skilled, and passionate golfers — and to make every coaching session a step toward both success and enjoyment of the game.
“Lucy first attended a New2Golf coaching session with Richard in 2021. Richard’s passion and enthusiasm to encourage and develop junior golfers meant that Lucy enjoyed her first session so much that she has continued working with Richard for the past 3 years. During that time, Richard’s indepth knowledge of the golf swing, how it relates to juniors and the importance of getting the fundaments right from the beginning has helped Lucy develop as a golfer. Since her first coaching session with Richard, Lucy has achieved her first official handicap, represented her County, played for the North Wales region and has been selected for the Wales Golf Aspire Development Squad. More importantly, she has a life long love for golf and has made some wonderful friends along the way, including Richard.”
LUCY HURST
WELSH ASPIRE SQUAD MEMBER
“As a newbie to golf, I have thoroughly enjoyed developing my game and understanding with Rich over the past year. Rich is approachable, engaging and consistently goes above expectations to ensure your success both in practice and on the course. If you’re serious about improving and are looking for a coach who is as invested in your game as you are, I wholeheartedly recommend booking a session”
JOSH IRVINE
“Rich has brought out the best in me, on and off the golf course. We are very much on the same wavelength, we have similar traits, ethos and principles and we collaborate well together. He has high standards and work ethic, and always strives for excellence. Over the last year or so, he has supported and developed the quality of my practice immensely and I have no doubt, that his guidance, knowledge and experience played a big part in leading to my selection to represent the GB and I team in the 2024 Jacques Leglise Trophy. Rich. An all-round good guy, friendly, patient and understanding, who will always go the extra mile for his players”.
DION REGAN
WELSH INTERNATIONAL AND GB&I PLAYER
“Richard provides a detailed diagnosis of where you are within your game and a clear improvement plan. Sound advice on your swing, that can easily be put into practice and the all essential game management. He works very hard to improve your game, adjusting his approach to develop every ability. From Driver, Irons and short game, he always instils me with confidence and makes me feel that I can achieve things. I always end a lesson with renewed enthusiasm and optimism.“
ROBERT GRIFFITHS-JONES
“Working with Rich for nearly five years has been an incredibly enjoyable and transformative experience for my golf game. Starting as a junior, Rich took the time to assess my strengths and weaknesses, tailoring each lesson to meet my needs. With his guidance, I’ve reduced my handicap from 28 to 6 in a short time. Alongside his exceptional coaching, Rich instilled a mindset of resilience and focus, significantly boosting my confidence on the course. I can’t recommend him enough to anyone looking to elevate their game while enjoying the process”
ROBBIE LEWIS